The Importance of Maintenance

Clients are the livelihood of our business, yet, they do not understand the technologies we use. If they do, they are probably in the wrong business.

Recently, WordPress released WordPress 4.7.2 to fix a Content Injection Vulnerability. Sucuri called it a severe risk.

This week, there have been hundreds of thousands of websites that have been affected by this vulnerability according to Sucuri and WP Tavern.

According to the two sites, the phrases “Hacked by NG689Skw” or “Hacked by w4l3XzY3” are an indication of the hacks. Now, the hackers are hacking the hacked sites as well! so you have layers of attacks. Hundreds of thousands of sites – meaning businesses, hobbies and blogs need saved.

Many WordPress Entrepreneurs, of course, try to handle maintenance themselves. Hiring professionals instead of trying to fit website maintenance and updates into your business is the smart way to go. We stay on top of the technology updates and provide a valuable service to you by keeping your web presence online. This way, you can focus on building your business.

We include a plan with our  hosting solutions but can also maintain and update sites hosted elsewhere.

A simple keeping the site upgraded would go a long way to building trust with your client and provide you with another revenue source.

Some clients will not want the service, but having them to opt out might be a good way for them to not make you responsible for their website.

There are a plethora of reasons we offer this service to our clients.

Here, we are going to discuss 6 reasons why we offer a WordPress care package to our customers. So, sit back, drink some coffee and ponder a new way to run your business!

1. Your business is important; it’s your livelihood

In every case, you can’t afford to have your website out of action for a day or even an hour. This business is your livelihood.

Website hosts may not realize how important this is, but you do. You know what happens if they don’t keep it up to date. When you buy hosting on price, there is no service or responsibility.

One day without the website to process leads and build your business can be a huge issue.

2. Hackings are hard to clean and costly

We have dealt with hackings to many websites. They are never pleasant. Stressed out clients yelling, hosts swamped by help requests and everyone wants it now.

One task, is to make sure Google isn’t announcing it to the world. Having cleaned a site (and often, repaired it as well) I go into the Google Search Console to prove to Google that the site is clean.

Hacked by NG689Skw Google Search
Screenshot: Hacked by NG689Skw Google Search

It is a bit of a process, especially when you have 20 sites all demanding instant action!

When Google tells the world via the search engine that there was a hack, the client is usually a little freaked out.

When you get that fixed, they usually breathe a sigh of relief.

Having a developer or a service to clean a hacking is not cheap. You can help save yourself money by discussing prevention, backup and restoration options with us BEFORE you get hacked.It is also a lot cheaper and less stressful as well.

3. Performance is important, especially to Google

“Studies such as those from Moz (and Google’s own hints) are enough to show that site speed is definitely in the mix as a ranking factor, but there is nothing to suggest it has a weight of anything significantly more than 1%. These studies, and our own findings across local sites, also suggest that overall page load time is not the SEO killer many make it out to be.” CodeinWP

The performance of your website is pretty important. Better performance means better speed which Google deems important to the 60% and growing, percentage of browsing done on mobile devices.

Heck, they have provided us with speed tools.

We can debate how much speed matters, but it does matter to SEO.

“As a well maintained open source project, WordPress is updated frequently. Each update will not only offers new features, but also fixes security issues and bugs. Your WordPress theme and plugins will have regular updates, too.

As a website owner, it’s your responsibility to keep your WordPress site, theme, and plugins updated to the latest versions. Not doing so may make your site slow and unreliable, and will you vulnerable to security threats.” WP Beginner

Keeping your website updated and upgraded to the latest version are paramount to keeping your site performance optimized, safe and loading faster.

4. Update patches close loopholes for vulnerabilities

I think you know this, right? I am amazed how many website owners feel skittish about updating WordPress.

I know, if you have something else that isn’t compatible with the latest WordPress, then the latest WordPress can break the site.

“This means that if you are not using the latest version of WordPress, then you are using software with known security vulnerabilities. Hackers can search for websites running the older version, and you may become a victim of a sophisticated attack.

Not just WordPress itself, but plugins and themes can also be exploited by hackers. You need to make sure that all your WordPress plugins, themes, and the core itself is always up to date.” WP Beginner

For the website owner, it is best to have us in your corner, testing things, making sure updates don’t break your website etc.

There are few things worse for a website owner than having a website that is vulnerable.

5. It shows you that we are serious about your business 

We want to see you succeed, we want to add value to your business.

Offering this kind of service shows you how serious we are about your business. You are seeking someone to solve your problem- we offer the best solutions.

Clients who only look at cost will not see this, because they are focusing on costs instead of understanding the business risk. If your site goes down, how does your business look?

6. Technology changes all the time. Older technologies are often more vulnerable.

A WordPress website lives on a complicated technology stack. Everything from the hardware to the software is based on technology and has frequent upgrades. This can beas frequently as twice a week – PER SITE!

Unannounced Bonus – It makes us the hero

Seriously, you can stop attacks before they start. Contact us to discuss your options.