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Email Marketing Is Still The Dominant Marketing Method & It Will Remain So...
Let me ask you to do a simple test.
When did you last email one of your friends or family?
If you can’t remember when, welcome to the rest of the world. The fact is, no one emails their friends or family anymore except for forwarding documents.
If they want to talk, they text.
So what is email used for?
Buying, selling, receiving info about products, transactions, that’s what Email is used for.
When your customer logs into his email, he’s not expecting to find mail from his family. Your customers are already in mood for business when they log into email.
That’s why Email Marketing will never go out of fashion. It’s the world’s preferred method of discovering what is there to buy.
Here’s A Big Reason Why You Can’t Inbox
Email clients like GMail, Yahoo etc have quite sophisticated algorithms to work with incoming mails.
One of the primary signals for them is the mail volume. How much email did they receive of a certain type, and how did the receivers react to it.
Based on the recipient response the emails are classified and put in either Inbox, Updates or Promotions.
You hit Gmail with thousands of emails, all with the same text and the same URL and it immediately knows that it’s a marketing email.